While youth unemployment rates have reached all time lows in the U.S. and elsewhere, millennials are still poised to be the wealthiest generation ever due to a combination of income and inheritance. Millennials have also been less affected by the recession if only because they have fewer savings to lose than their long-serving elders. As a result, they’re more likely to see wine as an affordable luxury, making them a helpful revenue source during these tight times.
Wine Millennials Still Have the $$
Also, check out the latest on Wine Millennials in the March WineChannelTV Newsletter
Wine is still growing as the new beverage of choice among millennials.
Did I mention Wine and Women? check back soon for a new Sip of the Day on that subject.
Just Jess
